As stated in my one of my previous posts, I made a challenge to myself to make a digital product and sell it cheap to increase the number of people who are capable of purchasing in my email list. I researched on the topic of emails listings and I decided to try to automate my email campaigns using mailchimp.com.
So far the experience with mailchimp.com has been a pleasant one. I have successfully imported the emails that were subscribed to me and I have also successfully created a landing page easily.
The interface is very user friendly and integrating the capture and landing page to my blogger blog is really easy.
- The reasons I decided to use mailchimp are:
- They are recommended by a lot of online reviews to beginner
- They have a free account for up to 2000 subscribers
- I have no need for the other packages offered by Aweber and constant contact
When I did register for mail chimp, the initial experience was fun. Everything was easy to find and there are guide videos to tell you how everything works. Almost all the features that they offer are allowed in the free account.
There are some features however that will not be included in the free account such as:
With time warp you can make mailchimp send your email campaigns at time you prefer. If your campaigns are more successful if they are sent in the morning of weekdays for example, you can use this feature to automate the process.
The delivery doctor is mailchimp’s way of automating the checking of campaign if they really reach your subscriber’s inbox. Without delivery doctor, you can do this manually but it’s faster done when automated.
In my point of view the most relevant feature that free users are missing out on is the social pro feature which gives you an insight of what social networking website your subscribers hang out in, gives you a report on their basic publicly available information, and statistics on sex, age and ocupation. This can make it easier for you to send targeted messages to your subscribers.
I have read a few pros and cons before I signed up for mailchimp. Here are a few of them and how I find the cons so far.
The presence of their brand signature in my emails
That’s a bummer, but considering that most of my emails so far are about feeds, it doesn’t bother me that much. The danger here is that if you have a call to action in your email, the presence of their brand link may divert some of your traffic to their own website.
So far I haven’t sent any call to action emails via email chimp and if you are like me who only sends emails once a day, which are mostly about helpful information and seldom talks about buying something, mailchimp is a great place to begin.
Lack of options in templates
This is also another bummer. For now it’s great because everything is easy to do but I’m wondering about how this may affect my future plans. Because there are no signs that mailchimp will let us use self designed templates, I have no choice but to live with what they have.
No real time data in reports
Just like in the other cons, it is in mailchimp’s discretion to improve in this area of their service. A little waiting doesn’t really bother me but if it does bother you, mailchimp may not be for you. Watching real time updates is like watching paint dry, anyway.
My decision for this service is to stick with mailchimp for this particular blog for a while. Since changing isn’t really an option right now, I will decide to become a paying member if the need arises for it.